Joe Craig - Creative Director https://joecraig.work Joe Craig - Creative Director Mon, 27 Jul 2026 13:06:15 +0000 https://joecraig.work en index https://joecraig.work/index Fri, 01 Apr 2022 08:26:20 +0000 Joe Craig - Creative Director https://joecraig.work/index Paddy Power - Nobody Does Football Better Than Us https://joecraig.work/Paddy-Power-Nobody-Does-Football-Better-Than-Us Tue, 02 Jun 2026 14:06:11 +0000 Joe Craig - Creative Director https://joecraig.work/Paddy-Power-Nobody-Does-Football-Better-Than-Us Paddy PowerNobody Does Football Better Than Us 🧨️🍑️ Danny Dyer goes head-to-head with Hollywood’s Rob Lowe - reminding World Cup hosts, the good ol’ US of A, that when it comes to football, nobody does it better than England.&nbsp;- Campaign - Ad of the Day, May 29 2026&nbsp;- The Drum - Ad of the Day, May 29 2026 - LBBOnline - Work of the Week, June 5 2026 - Creative Salon - Work of the Week, June 4 2026 - The Stable - Stable Standout, May 29 2026 - David Reviews - Pick + 5 Stars, May 29 2026- Thinkbox - Shortlisted, May/June 2026 Monzo - Get Busy Living https://joecraig.work/Monzo-Get-Busy-Living Mon, 27 Jul 2026 13:06:15 +0000 Joe Craig - Creative Director https://joecraig.work/Monzo-Get-Busy-Living MonzoGet Busy Living&nbsp; Narrated by Oscar-winning actress Olivia Colman, Monzo’s first-ever global brand platform is all about letting your money do the heavy lifting, so you can spend less time thinking about it and more time living. - Campaign - Ad of the Day, July 27 2026 - The Drum - Ad of the Day + Ads of the Week, July 27 2026- AdWeek - Ads of the Week, July 31 2026 - Creative Salon - Work of the Week, July 31 2026 - Famous Campaigns - Ad of the Day, July 27 2026- Shots - Best of July, 2026 - Lurzers Archive - July 26 2026 - System 1 - Ad of the Week, Sept 3 2026 <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b8c1e67ceb8ef5236303e9c8398c4b5b8bbb0aef739c4e9be2767726330b2542/B2-Billboards-Mockup-06_low-res-1.jpg" data-mid="250756798" border="0" src="https://freight.cargo.site/w/1000/i/b8c1e67ceb8ef5236303e9c8398c4b5b8bbb0aef739c4e9be2767726330b2542/B2-Billboards-Mockup-06_low-res-1.jpg" /><img width="3000" height="1663" width_o="3000" height_o="1663" data-src="https://freight.cargo.site/t/original/i/9e24e157a242514aaeb5b5999f47814c1c8412b0075e34e0eb0fbdd0ad1c8481/Screenshot-2026-07-27-at-12.20.07.png" data-mid="250756803" border="0" src="https://freight.cargo.site/w/1000/i/9e24e157a242514aaeb5b5999f47814c1c8412b0075e34e0eb0fbdd0ad1c8481/Screenshot-2026-07-27-at-12.20.07.png" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/4f39460d65865bc74d4354b31e9ad6df9ceb6743edf341e881aae23a8eb752b6/Billboard-21ML-Mockup-1.jpg" data-mid="250756825" border="0" src="https://freight.cargo.site/w/1000/i/4f39460d65865bc74d4354b31e9ad6df9ceb6743edf341e881aae23a8eb752b6/Billboard-21ML-Mockup-1.jpg" /><img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/fb26768de356eedc76edd33864abfe9d73daa4d535ecbce069163cb09531de0d/Screen-15ML-Mockup-1.jpg" data-mid="250756826" border="0" src="https://freight.cargo.site/w/1000/i/fb26768de356eedc76edd33864abfe9d73daa4d535ecbce069163cb09531de0d/Screen-15ML-Mockup-1.jpg" /><img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/5ddd8214253966fd507edc19e4807abaff70240fc3ce923ab33eaccb1fc0e8b0/Billboard-29ML-Mockupa-1.jpg" data-mid="250756834" border="0" src="https://freight.cargo.site/w/1000/i/5ddd8214253966fd507edc19e4807abaff70240fc3ce923ab33eaccb1fc0e8b0/Billboard-29ML-Mockupa-1.jpg" /> Paddy Power - Games? We've Got All Sorts https://joecraig.work/Paddy-Power-Games-We-ve-Got-All-Sorts Fri, 10 Oct 2025 11:52:38 +0000 Joe Craig - Creative Director https://joecraig.work/Paddy-Power-Games-We-ve-Got-All-Sorts Paddy PowerGames? We’ve Got all Sorts. 👨🏻🎰 Danny Dyer channels his inner De Niro, taking us on a tour of a star-studded,&nbsp; Scorsese-style casino, where anything can happen, and everyone’s welcome ...even finance bros.&nbsp;- Campaign - Ad of the Day, Oct 17 2025 - The Drum - Ad of the Day + Ads of the Week, Oct 17 2025- David Reviews - Pick of the Day, Oct 21, 2025 - Creative Salon - Work of the Week, Oct 24, 2025- PR Week - Ads of the Week, Oct 24, 2025- Best Ads on TV - Top 6 of the Week, Oct 27, 2025 - The Thinkboxes - 2nd Place - Sept/Oct, 2025 <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/2bcc4f7020ebe3046447a4391bc7a078cc2e11e5249212e6627baf0bb9f9a30f/PP_AreYouGame_Brand_60sec_HD_CLEAN_ONLINE_MASTER.00_00_05_13.Still002.png" data-mid="239582089" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2bcc4f7020ebe3046447a4391bc7a078cc2e11e5249212e6627baf0bb9f9a30f/PP_AreYouGame_Brand_60sec_HD_CLEAN_ONLINE_MASTER.00_00_05_13.Still002.png" /><img width="1500" height="840" width_o="1500" height_o="840" data-src="https://freight.cargo.site/t/original/i/496e7b611bf83c55bd71448d14da31335111d71197620b22c9a05234de24ed4b/Screenshot-2025-10-17-at-12.42.15.png" data-mid="239582091" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/496e7b611bf83c55bd71448d14da31335111d71197620b22c9a05234de24ed4b/Screenshot-2025-10-17-at-12.42.15.png" /><img width="1500" height="842" width_o="1500" height_o="842" data-src="https://freight.cargo.site/t/original/i/22b41ca4be39d05d42c830fa6b622ad6936e5cc0b7ab51ee5c5a0b4c20c7d813/Screenshot-2025-10-17-at-12.42.07.png" data-mid="239582092" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/22b41ca4be39d05d42c830fa6b622ad6936e5cc0b7ab51ee5c5a0b4c20c7d813/Screenshot-2025-10-17-at-12.42.07.png" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/4c90185315550869e67e040eb082677804be380880737e81c521007a48e15f26/PP_AreYouGame_Brand_60sec_HD_TITLED_ONLINE_MASTER.00_00_39_18.Still0007.png" data-mid="239582094" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4c90185315550869e67e040eb082677804be380880737e81c521007a48e15f26/PP_AreYouGame_Brand_60sec_HD_TITLED_ONLINE_MASTER.00_00_39_18.Still0007.png" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/e59736064314ef86bbe2c10ce5c07a3ddaa20b0bbc9c016dddf6aed3a53217ad/PP_AreYouGame_Brand_60sec_HD_CLEAN_ONLINE_MASTER.00_00_28_08.Still008.png" data-mid="239582095" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e59736064314ef86bbe2c10ce5c07a3ddaa20b0bbc9c016dddf6aed3a53217ad/PP_AreYouGame_Brand_60sec_HD_CLEAN_ONLINE_MASTER.00_00_28_08.Still008.png" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/2fbea15351a316ec66403e3b73608d1cbab70bdc7e5c9a39430f7ce51aad484d/PP_AreYouGame_Brand_60sec_HD_CLEAN_ONLINE_MASTER.00_00_48_03.Still005.png" data-mid="239582097" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2fbea15351a316ec66403e3b73608d1cbab70bdc7e5c9a39430f7ce51aad484d/PP_AreYouGame_Brand_60sec_HD_CLEAN_ONLINE_MASTER.00_00_48_03.Still005.png" /><img width="1500" height="836" width_o="1500" height_o="836" data-src="https://freight.cargo.site/t/original/i/e767b6a5eb67dd7e7df2336fbf2f07576c3bee8c48b1a3054934c250a910ecd7/Screenshot-2025-10-17-at-12.44.54.png" data-mid="239582100" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e767b6a5eb67dd7e7df2336fbf2f07576c3bee8c48b1a3054934c250a910ecd7/Screenshot-2025-10-17-at-12.44.54.png" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/297c6932cd79ca936e49b8efb1aace486669f90d24c8fad2fe87aee876b54b44/PP_AreYouGame_Brand_60sec_HD_CLEAN_ONLINE_MASTER.00_00_56_23.Still006-1.png" data-mid="239582109" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/297c6932cd79ca936e49b8efb1aace486669f90d24c8fad2fe87aee876b54b44/PP_AreYouGame_Brand_60sec_HD_CLEAN_ONLINE_MASTER.00_00_56_23.Still006-1.png" /> F&F - Fashion Now Does Homeware https://joecraig.work/F-F-Fashion-Now-Does-Homeware Wed, 04 Sep 2024 18:28:55 +0000 Joe Craig - Creative Director https://joecraig.work/F-F-Fashion-Now-Does-Homeware F&amp;F&nbsp;Fashion Now Does Homeware 👗🍽️ To launch Tesco’s newly revamped range of stylish home items, F&amp;F Home, we painstaking handcrafted striking fashion pieces from hundreds of pieces of homeware. - Creative Circle 2025 - Outdoor Craft - Art Direction Shortlist - Creative Circle 2025 - Craft - Fashion &amp; Beauty Photography Shortlist - Creative Circle 2025 - Image Production Design Shortlist - Campaign - Ad of the Day, Sept 4 2024- The Drum - Ad of the Day &amp; Best Ads of the Week, Sept 4 2024- LBB - Editor’s Pick &amp; Work of the Week, Sept 6 2024 - Creative Salon - Work of the Week, Sept 6 2024 - Behind the Billboard - Best of 2024 <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/b00924698a010fdd8afdbadb90ec720481c3fb3b0112decb34d550f965d6b883/unnamed-3-1.jpg" data-mid="217513204" border="0" src="https://freight.cargo.site/w/1000/i/b00924698a010fdd8afdbadb90ec720481c3fb3b0112decb34d550f965d6b883/unnamed-3-1.jpg" /><img width="1860" height="1240" width_o="1860" height_o="1240" data-src="https://freight.cargo.site/t/original/i/8144f17ef196b9a2f5af3b76033af86c5d8f2addbd28b9a0d6c7f2bb565ff49e/unnamed-4.jpg" data-mid="217513377" border="0" src="https://freight.cargo.site/w/1000/i/8144f17ef196b9a2f5af3b76033af86c5d8f2addbd28b9a0d6c7f2bb565ff49e/unnamed-4.jpg" /><img width="1860" height="1240" width_o="1860" height_o="1240" data-src="https://freight.cargo.site/t/original/i/dfa225e5a22ce2576d7d26cad1e39a88c2220df3efb93eda33168552bcc2bf06/unnamed-5.jpg" data-mid="217513568" border="0" src="https://freight.cargo.site/w/1000/i/dfa225e5a22ce2576d7d26cad1e39a88c2220df3efb93eda33168552bcc2bf06/unnamed-5.jpg" />&nbsp;&nbsp; <img width="800" height="1024" width_o="800" height_o="1024" data-src="https://freight.cargo.site/t/original/i/79d521190aa794f5283ab7085fbff9e4230e6d13b66d88ce3609c2a176616bcf/IMG_3693-1.jpg" data-mid="219129785" border="0" src="https://freight.cargo.site/w/800/i/79d521190aa794f5283ab7085fbff9e4230e6d13b66d88ce3609c2a176616bcf/IMG_3693-1.jpg" /><img width="800" height="1044" width_o="800" height_o="1044" data-src="https://freight.cargo.site/t/original/i/20afbdad73965b0e719882e31283680ad7ef4542e1b25e50dbc877d27ad8d04a/IMG_3695-1.jpg" data-mid="219129832" border="0" src="https://freight.cargo.site/w/800/i/20afbdad73965b0e719882e31283680ad7ef4542e1b25e50dbc877d27ad8d04a/IMG_3695-1.jpg" /><img width="800" height="1044" width_o="800" height_o="1044" data-src="https://freight.cargo.site/t/original/i/6845ef94cb87537cf71eda72dbc8dc4f59e6cdcda3d92ed4bce9329734a0252a/IMG_3694-1.jpg" data-mid="219129831" border="0" src="https://freight.cargo.site/w/800/i/6845ef94cb87537cf71eda72dbc8dc4f59e6cdcda3d92ed4bce9329734a0252a/IMG_3694-1.jpg" /> Paddy Power - Nobody Does Football Better Than Us https://joecraig.work/Paddy-Power-Nobody-Does-Football-Better-Than-Us-1 Wed, 17 Jun 2026 09:04:30 +0000 Joe Craig - Creative Director https://joecraig.work/Paddy-Power-Nobody-Does-Football-Better-Than-Us-1 Paddy PowerNobody Does Football Better Than Us ✌️&nbsp; One 41-ft pair of foamy fingers. One not-so-subtle message. Peak Paddy Power mischief.- Behind the Billboard - Out of Home That’s Nice, June 15 2026 <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/8800eda4acc9ae6c14fccaac806aa51c823dbef68031c0145b21e42702fb9d34/1781542401270-1.jpg" data-mid="249528633" border="0" src="https://freight.cargo.site/w/1000/i/8800eda4acc9ae6c14fccaac806aa51c823dbef68031c0145b21e42702fb9d34/1781542401270-1.jpg" /><img width="1223" height="867" width_o="1223" height_o="867" data-src="https://freight.cargo.site/t/original/i/08e09b60ee0faf02a383f0632efbd71376bd30097fb8ed65613be605351e2f83/1781860750095.jpg" data-mid="249690501" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/08e09b60ee0faf02a383f0632efbd71376bd30097fb8ed65613be605351e2f83/1781860750095.jpg" />&nbsp; &nbsp; &nbsp; &nbsp;<img width="1300" height="868" width_o="1300" height_o="868" data-src="https://freight.cargo.site/t/original/i/b899b916b935ce94f53ccd6aa89063e7170f731496adadd34ffca0e0271d7379/1781860750095-2.jpg" data-mid="249690502" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/b899b916b935ce94f53ccd6aa89063e7170f731496adadd34ffca0e0271d7379/1781860750095-2.jpg" /> Lay's – Messi Messages https://joecraig.work/Lay-s-Messi-Messages-1 Fri, 01 Apr 2022 08:26:21 +0000 Joe Craig - Creative Director https://joecraig.work/Lay-s-Messi-Messages-1 Lay’s Messi Messages ✉️ 📲 Champions League sponsors are in every stadium, ad break, and social feed, but there’s one place they can’t get into - dark social. Until now. We got Lay’s into private chat groups everywhere by enabling fans to surprise friends with AI-powered personalised video messages from the greatest footballer of all time, spoken flawlessly in up to 10 different languages. Create yours here ESPN called the campaign&nbsp;“Undoubtedly impressive”, Fox Sports labelled it “Arresting”, it was picked up by BBC News, and is featured in the latest edition of the bestselling ad bible "Hey Whipple, Squeeze This." - Cannes Lions 2021 - Mobile Bronze- Cannes Lions 2021 - Entertainment for Sport Shortlist - The One Show 2022 - Innovation in Interactive, Online &amp; Mobile Shortlist - The One Show 2022 - Use of Technology Shortlist- The One Show 2022 - Innovation in Social Media Shortlist- Eurobest 2021 – Media, Use of Mobile &amp; Devices Silver- Eurobest 2021 – Mobile, Social Content for Consumer Engagement Bronze- Eurobest 2021 – Mobile, Targeted Communication Finalist- Eurobest 2021 – Mobile, Messaging Campaign Finalist- Eurobest 2021 – Media, Use of Social Platforms Finalist- Eurobest 2021 – Digital Craft, Data Storytelling Finalist- Creative Circle Awards 2022 - Best Use of AI Bronze- Creative Circle Awards 2022 - Best Digital Activation Bronze- Creative Circle Awards 2022 - Best Use of Talent &amp; Influencers Bronze - ADCN 2021 – Mobile Silver- ADCN 2021 – Media Bronze- ADCN 2021 – Digital Campaigns Finalist - ADCN 2021 – AI Finalist - Campaign Tech Awards 2022 - Best Use of AI Highly Commended- Campaign Tech Awards 2022 - Consumer Goods Highly Commended - Campaign Tech Awards 2022 - Best Use of Experiential Tech Shortlist - Campaign Tech Awards 2022 - Best Use of Experimental Tech Shortlist - FWA Site of the Day April 8, 2021- LBB High Five – Netherlands <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/90b5cd0789aab8bc3d16a9612ea32f87f21e0af7bc21ac73e7b2bb743d7deee7/MM_MOCKUP_1_1.jpg" data-mid="138266846" border="0" src="https://freight.cargo.site/w/1000/i/90b5cd0789aab8bc3d16a9612ea32f87f21e0af7bc21ac73e7b2bb743d7deee7/MM_MOCKUP_1_1.jpg" /><img width="3000" height="2121" width_o="3000" height_o="2121" data-src="https://freight.cargo.site/t/original/i/874d305ff9935782035523e644d0d68ca9aa7c15c58db9c459d9cbfada404769/whipple-1.png" data-mid="138267432" border="0" src="https://freight.cargo.site/w/1000/i/874d305ff9935782035523e644d0d68ca9aa7c15c58db9c459d9cbfada404769/whipple-1.png" /> Tesco - It's Not a Little Thing, It's Everything https://joecraig.work/Tesco-It-s-Not-a-Little-Thing-It-s-Everything Fri, 10 Oct 2025 11:52:46 +0000 Joe Craig - Creative Director https://joecraig.work/Tesco-It-s-Not-a-Little-Thing-It-s-Everything TescoIt’s Not a Little Thing, It’s Everything 🍳🍅🍄‍🟫🥩 A celebration of single ingredients - from a hearty steak to a sun-ripened tomato - and the countless culinary possibilities and everyday moments they inspire. Because when it comes to food... it’s not a little thing, it’s everything.&nbsp;- LBB Online - Work of the Week 03.10.25 - Behind the Billboard - OOH That’s Nice 03.10.25 <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6cec8e76fe4c2ec5715d5421e4c58cf2b7a72ad89c763c6d513527adc5573f99/FOOD.png" data-mid="239582334" border="0" src="https://freight.cargo.site/w/1000/i/6cec8e76fe4c2ec5715d5421e4c58cf2b7a72ad89c763c6d513527adc5573f99/FOOD.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c7b2873d5d51fd49ba2ee90b8b980f18560b75441294ad773d246168f72e1db/triple.XI0z0BN4.png" data-mid="239237943" border="0" src="https://freight.cargo.site/w/1000/i/9c7b2873d5d51fd49ba2ee90b8b980f18560b75441294ad773d246168f72e1db/triple.XI0z0BN4.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a4e39374a45fc7f13aa1b3e04514d331e4d5799e5234752f2abe567d96da4fd/tomato.3Re4pmYC.png" data-mid="239237941" border="0" src="https://freight.cargo.site/w/1000/i/7a4e39374a45fc7f13aa1b3e04514d331e4d5799e5234752f2abe567d96da4fd/tomato.3Re4pmYC.png" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fe4100242757a1c4f355db7b47631f33f0680b3d41f8084d2a2baa656accbd79/mushroom.jpg" data-mid="239237936" border="0" src="https://freight.cargo.site/w/1000/i/fe4100242757a1c4f355db7b47631f33f0680b3d41f8084d2a2baa656accbd79/mushroom.jpg" /><img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/9a5ca60bf3ebbe5af4def764869f961ee37089da8d65580da189e2bb93bc064b/550671744_1239496081542972_7143137115172899475_n-1.jpg" data-mid="239582555" border="0" src="https://freight.cargo.site/w/1000/i/9a5ca60bf3ebbe5af4def764869f961ee37089da8d65580da189e2bb93bc064b/550671744_1239496081542972_7143137115172899475_n-1.jpg" /><img width="900" height="901" width_o="900" height_o="901" data-src="https://freight.cargo.site/t/original/i/def626c923eb90b952ddc519dc9edf004d19cf81ce81033af4e4f3cd961aee3a/1759842477163sq.jpg" data-mid="239582672" border="0" data-scale="49" src="https://freight.cargo.site/w/900/i/def626c923eb90b952ddc519dc9edf004d19cf81ce81033af4e4f3cd961aee3a/1759842477163sq.jpg" />&nbsp;&nbsp;<img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/15820eda5f16e1ffc8bd2986219ffd28dce5c131774e6cde3e9f6ab61ef69e58/1759842477520sq.jpg" data-mid="239582671" border="0" data-scale="49" src="https://freight.cargo.site/w/900/i/15820eda5f16e1ffc8bd2986219ffd28dce5c131774e6cde3e9f6ab61ef69e58/1759842477520sq.jpg" /> Club Med – That's L'Esprit Libre https://joecraig.work/Club-Med-That-s-L-Esprit-Libre Mon, 20 Mar 2023 10:11:15 +0000 Joe Craig - Creative Director https://joecraig.work/Club-Med-That-s-L-Esprit-Libre Club MedThat’s L’Esprit Libre 🌞 🌊 🏝️ 🏔️&nbsp; We made Club Med, the pioneer of all-inclusive resorts, mean something to people once again, with a campaign that playfully captures the carefree state of mind you can achieve when every detail of your vacation is taken care of.- AdForum - Top 5 Worldwide Best Ads and Advertising Campaigns of the Week, Sept 2023 - CB News - Best of the Week, Sept 2023 <img width="2500" height="1482" width_o="2500" height_o="1482" data-src="https://freight.cargo.site/t/original/i/b45397c78fa66f2eee5b8b59ee8ecc0c3b366892258804575b19605446164c18/MM_Billboard_BB-BE-16.png" data-mid="182673599" border="0" src="https://freight.cargo.site/w/1000/i/b45397c78fa66f2eee5b8b59ee8ecc0c3b366892258804575b19605446164c18/MM_Billboard_BB-BE-16.png" /><img width="2500" height="1534" width_o="2500" height_o="1534" data-src="https://freight.cargo.site/t/original/i/811f54b0efb42611b69318f3e642ccedc55b9a1cce460784259dcec7366f0257/LYRS_206_01_2048x.png" data-mid="182673594" border="0" src="https://freight.cargo.site/w/1000/i/811f54b0efb42611b69318f3e642ccedc55b9a1cce460784259dcec7366f0257/LYRS_206_01_2048x.png" /> <img width="2500" height="1656" width_o="2500" height_o="1656" data-src="https://freight.cargo.site/t/original/i/13a76d0f043ed7f3c8fb457fa20c6edb59767a7ae0180c860e0611c566dcd503/GettyImages-1207929762.png" data-mid="182673644" border="0" src="https://freight.cargo.site/w/1000/i/13a76d0f043ed7f3c8fb457fa20c6edb59767a7ae0180c860e0611c566dcd503/GettyImages-1207929762.png" /><img width="2500" height="1566" width_o="2500" height_o="1566" data-src="https://freight.cargo.site/t/original/i/f07291f51af21b0254d9fafce9e50fa20a4e3369c5b1b0beadff7a6a096c3ae3/Kids.png" data-mid="182677148" border="0" src="https://freight.cargo.site/w/1000/i/f07291f51af21b0254d9fafce9e50fa20a4e3369c5b1b0beadff7a6a096c3ae3/Kids.png" /><img width="2500" height="1658" width_o="2500" height_o="1658" data-src="https://freight.cargo.site/t/original/i/925ebfa06cbb31fefd6c96e5f847a93f85b0efe816f481e10e4f368d5f804bc3/MM_Billboard_BB-NYC-10.png" data-mid="182673658" border="0" src="https://freight.cargo.site/w/1000/i/925ebfa06cbb31fefd6c96e5f847a93f85b0efe816f481e10e4f368d5f804bc3/MM_Billboard_BB-NYC-10.png" /> Under Armour – Through the Unknown https://joecraig.work/Under-Armour-Through-the-Unknown Fri, 01 Apr 2022 08:26:21 +0000 Joe Craig - Creative Director https://joecraig.work/Under-Armour-Through-the-Unknown Under Armour &nbsp;Through the Unknown ☁️🏃‍♀️⛹🏾‍♂️ When COVID-19 hit, it hit high-school athletes particulary hard. Facing canceled seasons and lost scholarship opportunities, they had to navigate through the fog with no idea what lay ahead. This campaign, featuring some of UA’s top prospects and NFL legend Ray Lewis, reminds these athletes that when faced with the unknown, there is only one way to move. - Adage Hot Spots - August 2020- 11+ million views <img width="2500" height="3675" width_o="2500" height_o="3675" data-src="https://freight.cargo.site/t/original/i/6768918bc3b15ecdb6cc0de5128ab1b4c6b9e0ee1a8eadee7b70c0bebde7e014/jump.jpg" data-mid="138261139" border="0" src="https://freight.cargo.site/w/1000/i/6768918bc3b15ecdb6cc0de5128ab1b4c6b9e0ee1a8eadee7b70c0bebde7e014/jump.jpg" /><img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/84e1bcc5d6110b7fff349cfc56195b93e5c6e24c33cd34c71c28692c2efed80c/theonly.jpg" data-mid="138261141" border="0" src="https://freight.cargo.site/w/1000/i/84e1bcc5d6110b7fff349cfc56195b93e5c6e24c33cd34c71c28692c2efed80c/theonly.jpg" />