I'm a freelance Creative Director (Copy) based in Amsterdam, with over 18 years' experience. Since going freelance 3 years ago, I’ve worked with top agencies in London, New York, Amsterdam and Shanghai. Prior to that, I led the global Lay’s, Under Armour, Amstel, HBO Max and Heineken accounts at 180. 

My work has been awarded at all the major award shows, picked up by BBC News, The Guardian, ESPN and Vogue, and featured in the bestselling advertising bible “Hey Whipple, Squeeze This”.

edandjoe.com
joecraig13@gmail.com
+31 (0) 646 726 070

Recognition —
Cannes Lions Bronze + Shortlist x5, D&AD Wood Pencil, Emmy Award Best Commercial, One Show Merit x2 + Shortlist x3, Eurobest Silver + Bronze + Finalist x4, Epica Silver, Creative Circle Bronze x3, FWA Site of The Day, ADCN Silver + Bronze + Finalist x2, Campaign Tech Awards Highly Commended x2, Best Ads Rankings 2009 #11 Copywriter Worldwide. 

Press —
Hey Whipple, Squeeze This, BBC News, Vanity Fair, Rolling Stone, ESPN, CNN, The Guardian, Vogue, ABC News, Hypebeast, Fast Company, Fox Sports, Goal, High Snobiety, Daily Mail, Eurosport.

Clients —
adidas, Al Jazeera, Amstel, ASICS, Benetton, Burger King, Carlsberg, Club Med, DHL, eBay, F&F, HBO Max, Häagen-Dazs, Heineken, Honda, Ketel One, Lay’s, Lenovo, NewYork-Presbyterian, Oppo, Pepsi, Peugeot, PlayStation, Tesco, Qatar Airways, Under Armour, VISA.