Joe Craig
Freelance Creative Director 

Amstel
Hold My Beer 🍻🚒


This epic tale of communal camaraderie championed male friendship in a year marked by debates about gender roles and toxic masculinity. It was inspired by the Amstel brand’s history, which was born in 1870 from the friendship of two Dutch men who wanted to share a better quality beer together. 

- Epica 2018 - Silver
- Creativity - Editor's Pick
- Shots - Contender
- David Reviews - 5 Stars