Benetton
Faces of the City 👩🏼👩🏽👩🏾

We made the faces of Benetton's new collection represent the diversity of women living in today's cities. Using a custom algorithm, we made data visualisations in the form of newly created faces that represent the ethnicities in NYC, London, Paris, Berlin, Tokyo and Milan.

The campaign was picked up by the world of fashion, design and culture, including Vanity Fair, Yahoo, Vogue and Fast Company.