Joe Craig
Freelance Creative Director 

Club Med
That’s L’Esprit Libre 🌞 🌊 🏝️ 🏔️ 


We made Club Med, the pioneer of all-inclusive resorts, mean something to people once again, with a campaign that playfully captures the carefree state of mind you can achieve when every detail of your vacation is taken care of.

- AdForum - Top 5 Worldwide Best Ads and Advertising Campaigns of the Week, Sept 2023

- CB News - Best of the Week, Sept 2023