Joe Craig
Freelance Creative Director 

Lay’s
Deliciously Distracting 🥔 🏟


The Champions League Anthem is one of football’s most iconic sounds. The soaring hymn makes the hairs stand up on the back of every fan’s neck. However, there’s one sound that has an even more powerful effect on people: opening a bag of Lay’s.

- 250+ million views
- 20+ million earned media

– Ads of Brands – Top 10 of 2020