place they can’t get into - dark social. Until now. We got Lay’s into private chat groups everywhere
by enabling fans to surprise friends with AI-powered personalised video messages from the
greatest footballer of all time, spoken flawlessly in up to 10 different languages. Create yours here
ESPN called it “Undoubtedly impressive”, Fox Sports labelled it “Arresting”, and it was featured
in the bestselling ad bible "Hey Whipple, Squeeze This."
- Cannes Lions 2021 - Mobile Bronze
- Cannes Lions 2021 - Entertainment for Sport Shortlist
- Eurobest 2021 – Mobile, Social Content for Consumer Engagement Finalist
- Eurobest 2021 – Mobile, Targeted Communication Finalist
- Eurobest 2021 – Mobile, Messaging Campaign Finalist
- Eurobest 2021 – Media, Use of Mobile & Devices Finalist
- Eurobest 2021 – Media, Use of Social Platforms Finalist
- Eurobest 2021 – Digital Craft, Data Storytelling Finalist
- ADCN 2021 – Mobile Silver
- ADCN 2021 – Media Bronze
- ADCN 2021 – Digital Campaigns Finalist
- ADCN 2021 – AI Finalist
- FWA Site of the Day April 8, 2021
- LBB High Five – Netherlands
- 1.43 messages created a second in first 24 hours
- 12.8% bounce rate
- 3.53 minutes average time on site
