Lay’s
Messi Messages ✉️ 📲
Champions League sponsors are in every stadium, ad break, and social feed, but there’s one place they can’t get into - dark social. Until now. We got Lay’s into private chat groups everywhere by enabling fans to surprise friends with AI-powered personalised video messages from the greatest footballer of all time, spoken flawlessly in up to 10 different languages.
Create yours here
ESPN called the campaign “Undoubtedly impressive”, Fox Sports labelled it “Arresting”, it was picked up by BBC News, and is featured in the latest edition of the bestselling ad bible "Hey Whipple, Squeeze This."
- Cannes Lions 2021 - Mobile Bronze
- Cannes Lions 2021 - Entertainment for Sport Shortlist
- The One Show 2022 - Innovation in Interactive, Online & Mobile Shortlist
- The One Show 2022 - Use of Technology Shortlist
- The One Show 2022 - Innovation in Social Media Shortlist
- Eurobest 2021 – Media, Use of Mobile & Devices Silver
- Eurobest 2021 – Mobile, Social Content for Consumer Engagement Bronze
- Eurobest 2021 – Mobile, Targeted Communication Finalist
- Eurobest 2021 – Mobile, Messaging Campaign Finalist
- Eurobest 2021 – Media, Use of Social Platforms Finalist
- Eurobest 2021 – Digital Craft, Data Storytelling Finalist
- Creative Circle Awards 2022 - Best Use of AI Bronze
- Creative Circle Awards 2022 - Best Digital Activation Bronze
- Creative Circle Awards 2022 - Best Use of Talent & Influencers Bronze
- ADCN 2021 – Mobile Silver
- ADCN 2021 – Media Bronze
- ADCN 2021 – Digital Campaigns Finalist
- ADCN 2021 – AI Finalist
- Campaign Tech Awards 2022 - Best Use of AI Highly Commended
- Campaign Tech Awards 2022 - Consumer Goods Highly Commended
- Campaign Tech Awards 2022 - Best Use of Experiential Tech Shortlist
- Campaign Tech Awards 2022 - Best Use of Experimental Tech Shortlist
- FWA Site of the Day April 8, 2021
- LBB High Five – Netherlands
- Cannes Lions 2021 - Entertainment for Sport Shortlist
- The One Show 2022 - Innovation in Interactive, Online & Mobile Shortlist
- The One Show 2022 - Use of Technology Shortlist
- The One Show 2022 - Innovation in Social Media Shortlist
- Eurobest 2021 – Media, Use of Mobile & Devices Silver
- Eurobest 2021 – Mobile, Social Content for Consumer Engagement Bronze
- Eurobest 2021 – Mobile, Targeted Communication Finalist
- Eurobest 2021 – Mobile, Messaging Campaign Finalist
- Eurobest 2021 – Media, Use of Social Platforms Finalist
- Eurobest 2021 – Digital Craft, Data Storytelling Finalist
- Creative Circle Awards 2022 - Best Use of AI Bronze
- Creative Circle Awards 2022 - Best Digital Activation Bronze
- Creative Circle Awards 2022 - Best Use of Talent & Influencers Bronze
- ADCN 2021 – Mobile Silver
- ADCN 2021 – Media Bronze
- ADCN 2021 – Digital Campaigns Finalist
- ADCN 2021 – AI Finalist
- Campaign Tech Awards 2022 - Best Use of AI Highly Commended
- Campaign Tech Awards 2022 - Consumer Goods Highly Commended
- Campaign Tech Awards 2022 - Best Use of Experiential Tech Shortlist
- Campaign Tech Awards 2022 - Best Use of Experimental Tech Shortlist
- FWA Site of the Day April 8, 2021
- LBB High Five – Netherlands
