Joe Craig
Freelance Creative Director 

Tesco
Itโ€™s Not a Little Thing, Itโ€™s Everything ๐Ÿณ๐Ÿ…๐Ÿ„โ€๐ŸŸซ๐Ÿฅฉ


A celebration of single ingredients - from a hearty steak to a sun-ripened tomato -
and the countless culinary possibilities and everyday moments they inspire.
Because when it comes to food... itโ€™s not a little thing, itโ€™s everything. 

- LBB Online - Work of the Week 03.10.25

- Behind the Billboard - OOH Thatโ€™s Nice 03.10.25