Under Armour
Run Verboten 🏃🏾‍♀️🚫

Under Armour believes that convention is the enemy of progress. So, during the Berlin marathon, we encouraged runners to embrace the city's famous rebellious spirit and challenge the status quo.

Run Verboten (Run Forbidden) made Under Armour the most talked-about sports brand in the city, generating millions of impressions and millions of euros in earned media.