Joe Craig
Freelance Creative Director 

Under Armour  
Through the Unknown ☁️🏃‍♀️⛹🏾‍♂️


When COVID-19 hit, it hit high-school athletes particulary hard. Facing canceled seasons and lost scholarship opportunities, they had to navigate through the fog with no idea what lay ahead. This campaign, featuring some of UA’s top prospects and NFL legend Ray Lewis, reminds these athletes that when faced with the unknown, there is only one way to move.

- Adage Hot Spots - August 2020
- 11+ million views